![]() The intention was to make it easier for children and their mothers to remember the bakeshop’s name, and also because it suggested luck and prosperity. “Goldilocks” after the character of a fairy tale. Goldilocks Bakeshop is a bakeshop chain based in the Philippines, which produces and distributes Philippine cakes and pastries. ![]() This section presents the Marketing Description, Target Market, Marketing Mix variables and the Competitors Analysis of Goldilocks. The purpose of this study is to reach the researchers objective which is to inform the reader about the nature of the business, the population studied, the setting and includes the phenomena or variables of the business ![]() The physical environment fits to the taste of its target market as well. The store itself offers good ambiance to its customer making it comfortable place to chill and relax. Goldilocks continues to strengthen its position as a genuine Filipino Icon. Goldilocks uses the modern way of making cakes and pastries.Ĭonsidering their target market, their delicious products and affordable prices compared to other bakeshop. The personnel of Goldilocks believes that the customers deserve the best service, prompt and efficient service, courtesy, and customer satisfaction are just a few ways to show gratitude to them with their unique quality of cakes and pastries, this will differentiate from their direct and indirect competitors. Goldilocks is a firm that primarily concentrates on the excellence of products and services that go beyond customer expectation worldwide. They strive at introducing a new product, keeping them in the loop of mature growth stage in the market. Goldilocks Bakeshop is continuing to expand their establishments of location and diversities of cakes and pastries. Their expansion and growth has primarily been from strong customer relationship, management and brand loyalty, experienced management, strong financial backing and a high demand for quality of humanity’s oldest food. The Philippine bakeries market is expanding steadily mainly due to the Filipino eating habits and which Goldilocks Bakeshop has capitalized on. Bakeshop has become an integral part of the Filipino way of life and that is why the Bakeshops in the Philippines are sprouting everywhere. For the most Filipinos, Bakeshops sell their products like pastries, breads and cakes. Bakeshops traces its roots to the collaboration and complementary talents of the women who’s collective love for good fueled what has been transformed into enterprise today.
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